Innovative marketing: MSN Toolbar & The Kitty Caper
Alright, this is a pretty interesting idea, even if it’s not (on the surface, at least) about blogging: Microsoft is endeavoring to increase the installed base of its MSN Search Toolbar by sponsoring a...
View ArticleBoing Boing Attacks Law Firm over Copyright Protection Efforts
Maybe it’s just that I’m a huge fan of the World Cup and have been known in the past to shut down my business during the last few games of what is easily the most popular sporting event in the world,...
View ArticleDr. Jakob Nielson nags yet again about Web usability
Maybe I’m tilting at windmills with this particular discussion, but when usability guru Jakob Nielsen comes out with his list of Eight Problems That Remain, an excerpt of his newly published book...
View ArticleSurvey: Benefit of adding a blog to an ecommerce site?
I talk with lots of different potential clients about adding weblogs to their online mix and am happy to roll out the usual list of benefits, including establishing a dialog with customers, offering up...
View ArticleMySpace Blogger In Trouble with Boulder City Council
I’m always on the lookout for stories about bloggers who get into trouble with official government agencies, because I think that the freewheeling and fairly tolerant blogging community is one that’s...
View ArticleWhy AdSense doesn’t suck for Bloggers
I’ve been part of the Google AdSense program for years now, and am still amazed by the criticism and hostility that bloggers have towards this method of monetizing your blog traffic. This morning, as...
View ArticleWhy bloggers, even business bloggers, sometimes need to revise history
There’s a school of thought in the blogosphere that suggests once a Weblog article is written and published for the world to see, it’s done, cast in stone, and never to be touched or modified again....
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Will bloggers write about stuff you send us?
As bloggers and blogging has raised its visibility in the media landscape, and as us bloggers have become thought and opinion leaders, to a greater or lesser extent, it should be no surprise that we’re...
View Article“Blogger and Podcaster” magazine? Huh?
Okay, so I’m more than a bit puzzled to learn about a new print magazine being launched in January, Blogger and Podcaster. But not because of the fact that it’s a magazine because I get a number of...
View ArticleBBC contributor is keynote speaker at the Blog Business Summit
Conferences and workshops tend to blur together when you travel and speak as frequently as I do, so I appreciate getting involved in an event that’s focused more on education and discourse than on...
View ArticleNikon and eBay Get Hip to Social Media
Are you wondering how large companies can tap into the popularity of social media, Web 2.0, and other contemporary trends in the online world? Well, they could just pay $50,000 and set up a commercial...
View ArticleAdvice for creating a mastermind group?
Alright, BBC community, here’s a question for you: How do you create an effective and valuable mastermind group? Let me explain… If you’re in business like I am, you spend a lot of time making your own...
View ArticleGoogle’s lingering problem with editorial versus advertising
I was recently searching for “sprint broadband” and “Mac OS X” and noticed a very interesting problem: the matches I got from both Google and Yahoo were incorrect because the matching pages included...
View ArticleI don’t accept Edelman’s apology for the bogus Wal-Mart Blog…
I’m still amazed at this situation. Edelman PR, one of the premier public relations agencies in the world and a company that not only hired sharp blogger Steve Rubel but prides itself on really...
View ArticleApparently, WordPress has become the blog police?
One of the core questions that people ask me when they decide to start using a weblog as the foundation of their business marketing and branding efforts is: where should I host my blog? My usual answer...
View ArticleI just don’t see Wikia’s Wikiasari threatening Google…
If you’ve been following the exciting world of search engines (only said slightly in jest) you know that Google keeps increasing its market share, and that the only way that wanna-be MSN Live is even...
View ArticleWarning: EU making anonymous comments illegal?
In case we don’t have enough to worry about as bloggers, it appears that the European Union is passing a new directive that makes it illegal for businesses to falsely masquerade as a consumer. Not just...
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Quick primer on responding to negative feedback
Okay, so technically, this isn’t a blogging related article, but since I received the original press release because I’m a blogger, I’ll stretch a point and hope that Rick won’t get too upset with me...
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Dave’s take on Twitter: who the heck cares?
Okay, so I’m not a callow college-age kid anymore, I admit it. Heck, I’m not sure I was a callow youth when I was a youth, for that matter, but at this point I know I’m going to miss some of the...
View ArticleDo we have to join every social network?
This might be a question just for us social media consultants, but I think it is more generally applicable: do we need to sign up for every new social network that comes along so that we can reserve...
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